Keto Diet App

We restyled the screenshots to place an emphasis on the appetizing healthy dishes that the user can cook with the app. Also we made the new concept of app icon simple, minimalist and easy to perceive, so now it conveys the meaning of the app instantly.

The concept of the new icon is simple and minimalist, easy to perceive and it conveys the meaning of the application: the egg and avocado are the products used in the keto diet, they make up the yin and yang sign, which also symbolizes balance (in this case between the products). The colors are rich and stand out well from the competition, while remaining trendy.

Improving the ASO strategy allowed the client to even exceed its goals. The app now has consistent brand visuals in-store, improved visibility and a high conversion rate.