Sudoku Puzzles App

Sudoku enthusiasts and casual players alike will instantly recognize the icon as associated with the popular number puzzle game. The visual of the Sudoku grid immediately communicates the app's primary function. A pencil has also been added to help the app stand out from the competition and make the icon look more eyecatching. But the inclusion of a pencil in the icon signifies not only the act of solving puzzles but also suggests that users can actively engage with the app. It conveys a sense of interaction, making it clear that the app is a tool for playing Sudoku.

The main point of the screenshot redesign was to put the upper hand — we focused the user's attention on the features of the app that are rarely seen in competitors. Also, the new design concept is more modern and closer to trends with new gradient blue background and 3d decorations. This tactic instantly improved the organic ranking and increased the number of daily downloads.

Changing the visual part of the ASO helped the client to build a direct communication with the potential user, which influenced the rapid perception of the application's offer in the store. Also, the redesign made the overall design concept more coherent, so that the new visuals cause a pleasant impression and make the app more memorable.